What is PNP Academy?

It’s the new service offered by the packaging industry´s leading company.
A real substitute for an instruction manual, which can be used by the end consumer (florist, confectioner, gift seller), in which, in addition to showing the different uses of the various products, original ideas and wrapping ideas are offered. This model is easier to assimilate than a classic instruction booklet, since in just a few minutes it gives the opportunity to illustrate uses and benefits in the pre-purchase phase.

What is its usefulness, and why should every company in the sector focus on this type of content?

According to research carried out in 2017, 95% of online users watched informative videos to learn more about a brand and 81% said they were influenced by a video to purchase a product.

In 2018, the data was confirmed: 85% of respondents said they continue to prefer videos to get more information about a brand.

The use of a video can have multiple purposes: promotional, informative, brand awareness and lead generation.

A promotional video may be the most sensible way to go if our goal is to sell a product or service. Unlike TV commercials, which have an imposed duration of 30 seconds, a video created to circulate on the web has no duration limit, and implies a much lower cost of diffusion with a much higher margin of measurability of results.

According to data provided by Nielsen, a well-communicated product can sell up to 23% more.

In the e-commerce sector for example, according to data presented by ComScore, 64% of users are more likely to make an online purchase after watching an explainer video.

In addition, marketing campaigns that include videos record 34% higher conversion rates.

Of course, each audience has its own preferred type of entertainment, and the key is to find what makes sense for that audience and for your company or business.

Finally, it is important not to try to force the ‘entertainment’ factor into your videos, but to take it into account for the success of a project.

That’s why our YouTube Academy gives space to creativity, promoting it with videos that explain step by step how to make wrappings with various materials (Tnt, polypropylene, using accessories and ribbons and so on…), but always giving plenty of room for imagination and fantasy.